Naughty Boy - La La La ft. Sam Smith

Culture Corner... Bolivia.
At last, astronomical numbers (240+ million views) that have substance...

The music video revolves around a word of mouth 19th century Bolivian legend, which concerns a deaf boy who fled from his abusive home and found a stray dog that accompanied him ever since. After living on the streets for long time he discovers that he has special talent of perceiving people's troubles, which he can heal by screaming, which is said to be as loud as an earthquake. One day, he finds an old man who is being stoned by villagers while being taunted and ridiculed. By screaming, the boy revives the old man's heart (in the video, the boy buys a new heart for the man). Together, they meet a disfigured man who was abused, considered a leper by society. The disfigured man reveals that he is a prophet who was cursed by a demon (El Tio) because he didn't worship him, and abandoned the society where the demon resided. El Tio is considered as the lord of the underworld, to whom mortal people offer gifts in order to be protected by him. The prophet said anybody who could hear the demon would fall under his spell. He told them the demon could be found in desert, where there once was a town that worshipped him until he ordered them to kill themselves. Together they all go to this place where the demon resides, and arrive at a mine where the demon is supposed to be. Because all would be cursed if they heard the demonic curses, the boy alone is to enter the demon's cave and scream in order to stop him from cursing others.
The music video deliberately alludes to the story of the Wizard of Oz in an effort to conceal the legend from those unfamiliar with it.